Opinion research has helped government with planning and policymaking for decades. But the shifting technological landscape, along with changing demographics and lifestyles, are challenging conventional opinion-research techniques, making it more difficult to learn what the public thinks. Government officials need to become aware of these changes and their impacts on research methodologies, validity, statistical relatability, cost and project timelines.
Important decisions are often made with the support of public survey data, so it stands the reason that survey data would be reliable and accurate. Adam Davis, founder of DHM Research, questions that assumption in the attached Governing article, and discusses some new approaches and technologies that may improve upon current polling methods.