The reality is, most people are never going to be excited to read your text heavy 50-page report with no visuals. This is where data visualization can come in handy. Visualization is a great tool to get people interested and engaged with your story. The problem is, many of the qualitative visualizations I see are reports with endless callout quotes or ugly charts that were spit out of data analysis software. We can do better than this.
Stephanie Evergreen and Jennifer Lyons explore the possibilities of charting tricky and complex qualitative data in this blog post. Read more here, and explore some of the chart options below.