“I’m not a data visualization expert, but I am a data visualization enthusiast” Rebecca Brinkley joked as she started her presentation on including visual elements in reports to the State of Oregon Research Academy (SORA). Several dozen researchers from around the state listened intently as she walked through the importance of including visual elements and gave examples from recent audit reports from the Oregon Audits Division.
Why Visuals Matter
“Our brains are visual processors not word processors” explained Rebecca Brinkley. Most people think visually rather than verbally. Furthermore, visuals have been found to be processed at a much higher rate than text alone. The visual elements help the reader process complex information and improve retention.
Many times visuals can help tell a story or make a connection that would be more difficult to do using text. For example, Rebecca highlighted this image of the water cycle in a recent report on water management in Oregon.
I don’t know about you, but I’d much rather see this image describing the water cycle than reading a long paragraph describing the water cycle.
We will be highlighting some more example of useful data visualization techniques in future blog posts.
Rebecca will also be presenting to the Pacific Northwest Intergovernmental Audit Forum in March.