When we debuted our Qualitative Chart Chooser last November, we promised to dive into detail on specific visualizations, so let’s kick it off by discussing how and when to use one of the most derided charts of all: the gauge diagram.

I don’t know about your office, but we at OAD have a word for qualitative data: squishy. It’s squishy, and it’s smooshy. It’s sometimes indirect, and can be a real challenge to measure. Nevertheless, some of the most vital and telling information and evidence you can get might be squishy, smooshy, indirect, qualitative data. Interviews and long-winded answers to open-ended survey questions can provide context you just can’t get from pulling numbers out of a database, and can fill in those gaps of understanding left after a document review.

But how do you capture that in easily digestible picture form?

Jennifer Lyons, in a follow up guest post for Evergreen Data, breaks down one way to present qualitative data. Read more here!