As I usually do in my workshops, I talked to a group in Warsaw, Poland about how we should use color intentionally in our data visualization and that, in fact, the color choice itself can help us tell our story. I prepared a little activity around this issue, in which I asked them to generate a list of the words, phrases, feelings, memories, etc that come to mind when seeing this color:
Apart from “very yellow,” what words and phrases come to mind when you see this color? Do you have a positive or negative association to it?
You may be surprised to learn that auditors themselves don’t see the world in stark black and white, and we enjoy a dash of color just as much as the next person. Within reason, of course. (And for the record, our words are ‘sunflower,’ ‘sparky,’ and ‘neon sign.’) But what influence does color have on our perception, and how does that apply to our work?
Stephanie Evergreen explores the influence of colors on our psychological state, and ponders how they can best be used in data visualization. Read more here, or explore the psychology of color in more in-depth here.